Noon By Noor SS17 Collection

Noon By Noor SS17 Collection

Everything began with the slow rumble of Nikes, matched by the increasing disquiet as personalities, bloggers, and buyers all flowed from Clarkson Square’s entrances to their seats, the noise building to a crescendo as chatter and Frank Ocean’s vibrato mixed together. Amidst the bass of the most awaited album of the year came the most awaited week of the year: New York Fashion Week. Noon by Noor had the pleasure of setting the festivities in motion as the second show of the first day, to be an integral part in defining the trends and staples of the next 6 months and beyond.

Most of the models seemed refreshed and ready to take to the runways, NYFW being the very first week of an incredibly hectic month of racing between shows and continents, all to help visionary designers weave their 20 minute narratives down global runways.


In the next 20 minutes, 20 models, and 30-something outfits, all eyes were on the pastel princesses that Noon by Noor’s Shaikha Noor and Shaikha Haya Al Khalifa had envisioned for the upcoming Spring Summer season. Ocean’s lamenting sounds faded out for a rhythmic, pulsating harmony that the models matched their walks to. Fresh from hair and makeup (peep your free backstage pass if you haven’t already), covered in morning dew and edged with white eyeliner, the models found themselves adorned in utmost femininity. Sheer fabrics embellished with florals, metallic embroidery countered with the rough texture of golden linen but matched by iridescent fabrics, stars, sequins, organza. The outfits flowed as much as each model’s windswept hair; the collection was a demonstration of grace and subtlety, craftsmanship, and Noon by Noor’s fantastical interpretations of sunset and ranunculus.

A warm thank you to Noon by Noor for allowing me to cover the show--it was a pleasure!